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Silvia de Lorenzo

Nansenstrasse 33
12047 Berlin

Phone: 0176 - 800 799 01

Sales tax ID: 
Sales tax identification number according to §27a Sales Tax Law:


Disclaimer - legal information

§ 1 Warning notice regarding content
The free and freely accessible content of this website was created with the greatest possible care. However, the provider of this website does not guarantee the correctness and topicality of the free and freely accessible journalistic advice and news provided. Contributions marked by name reflect the opinion of the respective author and not always the opinion of the provider. Simply by calling up the free and freely accessible content, no contractual relationship is established between the user and the provider, insofar as the provider lacks the will to be legally bound.

§ 2 External Links
This website contains links to websites of third parties ("external links"). These websites are the responsibility of the respective operators. When the external links were first established, the provider checked the third-party content for any legal violations. At that time, no legal violations were apparent. The provider has no influence on the current and future design and content of the linked pages. The setting of external links does not mean that the provider adopts the content behind the reference or link as his own. Constant monitoring of the external links is not reasonable for the provider without concrete evidence of legal violations. If we become aware of legal violations, such external links will be deleted immediately.

§ 3 Copyright and ancillary copyrights
The content published on this website is subject to German copyright and ancillary copyright law. Any use not permitted by German copyright and ancillary copyright law requires the prior written consent of the provider or the respective rights holder. This applies in particular to the duplication, editing, translation, storage, processing or reproduction of content in databases or other electronic media and systems. Contents and rights of third parties are marked as such. The unauthorized duplication or distribution of individual content or complete pages is not permitted and is a criminal offense. Only the production of copies and downloads for personal, private and non-commercial use is permitted.

The presentation of this website in external frames is only permitted with written permission.

§ 4 Special conditions of use
Insofar as special conditions for individual uses of this website deviate from the aforementioned paragraphs, this is expressly pointed out at the appropriate point. In this case, the special terms of use apply in each individual case.

Source:  Imprint template from


Preview (data protection):

In the following, we will inform you about the type, scope and purpose of the processing of personal data by our company in accordance with the legal requirements of data protection law (in particular in accordance with BDSG nF and the European General Data Protection Regulation 'DS-GVO'). This data protection declaration also applies to our websites and social media profiles. With regard to the definition of terms such as "personal data" or "processing", we refer to Art. 4 GDPR.

Name and contact details of the person responsible
Our person responsible (hereinafter “responsible person”) within the meaning of Art. 4 no. 7 GDPR is:

Silvia de Lorenzo
Nansenstr. 33
12047, Berlin
E-mail address: Data types, purposes of processing and categories of data subjects


In the following we inform you about the type, scope and purpose of the collection, processing and use of personal data.

1. Types of data that we process
contact details (telephone number, e-mail, fax etc.), payment data (bank details, account details, payment history etc.), content data (text entries, videos, photos etc.), 

2. Processing purposes Art. 13 Para. 1 c) DS-GVO
customer service and customer care,

3. Categories of data subjects  according to Art. 13 Para. 1 e) DS-GVO
visitors / users of the website, customers, interested parties, 


The data subjects are collectively referred to as "users".

Legal basis for processing personal data

In the following, we will inform you about the legal basis for processing personal data:

  1. If we have obtained your consent for the processing of personal data, Art. 6 Para. 1 S. 1 lit. a) GDPR legal basis.

  2. If the processing is necessary to fulfill a contract or to carry out pre-contractual measures, which take place at your request, Art. 6 Para. 1 S. 1 lit. b) GDPR legal basis.

  3. If processing is necessary to fulfill a legal obligation to which we are subject (e.g. statutory retention requirements), Art. 6 Para. 1 S. 1 lit. c) GDPR legal basis.

  4. If processing is necessary to protect the vital interests of the data subject or another natural person, Art. 6 Para. 1 S. 1 lit. d) GDPR legal basis.

  5. If the processing is necessary to safeguard our interests or the legitimate interests of a third party and your interests or fundamental rights and freedoms do not outweigh your interests, Art. 6 Paragraph 1 S. 1 lit. f) GDPR legal basis.

Forwarding of personal data to third parties and processors

In principle, we will not pass on any data to third parties without your consent. If this is the case, the transfer takes place on the basis of the aforementioned legal bases, e.g. when transferring data to online payment providers for the fulfillment of a contract or due to a court order or due to a legal obligation to surrender the data for the purpose of criminal prosecution, to avert danger or to enforce intellectual property rights.
We also use contract processors (external service providers, e.g. for web hosting our websites and databases) to process your data. If data is passed on to the processors as part of an agreement for order processing, this always takes place in accordance with Art. 28 GDPR. We carefully select our processors, check them regularly and have given us the right to issue instructions with regard to the data. In addition, the processors must have taken suitable technical and organizational measures and the data protection regulations in accordance with. Comply with BDSG nF and DS-GVO

Data transfer to third countries

Durch die Verabschiedung der europäischen Datenschutz-Grundverordnung (DS-GVO) wurde eine einheitliche Grundlage für den Datenschutz in Europa geschaffen. Ihre Daten werden daher vorwiegend durch Unternehmen verarbeitet, für die DS-GVO Anwendung findet. Sollte doch die Verarbeitung durch Dienste Dritter außerhalb der Europäischen Union oder des Europäischen Wirtschaftsraums stattfinden, so müssen diese die besonderen Voraussetzungen der Art. 44 ff. DS-GVO erfüllen. Das bedeutet, die Verarbeitung erfolgt aufgrund besonderer Garantien, wie etwa die von der EU-Kommission offiziell anerkannte Feststellung eines der EU entsprechenden Datenschutzniveaus oder der Beachtung offiziell anerkannter spezieller vertraglicher Verpflichtungen, der so genannten „Standardvertragsklauseln“. Bei US-Unternehmen erfüllt die Unterwerfung unter das sog. „Privacy-Shield“, dem Datenschutzabkommen zwischen der EU und den USA, diese Voraussetzungen.

Deletion of data and storage duration

Unless expressly stated in this data protection declaration, your personal data will be deleted or blocked as soon as the purpose for storage no longer applies, unless their further storage is necessary for evidence purposes or if there are statutory retention requirements. This includes, for example, commercial law retention obligations for business letters in accordance with Section 257 (1) HGB (6 years) and tax retention obligations in accordance with Section 147 (1) AO of receipts (10 years). When the prescribed retention period expires, your data will be blocked or deleted, unless the storage is still necessary for the conclusion or fulfillment of a contract.

Existence of automated decision-making

We do not use automatic decision-making or profiling.

Provision of our website and creation of log files

  1. If you only use our website for information purposes (i.e. no registration and no other transmission of information), we only collect the personal data that your browser transmits to our server. If you want to view our website, we collect the following data: • IP address;
    • the user's internet service provider;
    • the date and time of the request;
    • browser type;
    • language and browser version;
    • content of the call;
    • time zone;
    • Access status / HTTP status code;
    • amount of data;
    • websites from which the request came;
    • Operating system.
    This data is not stored together with other personal data from you.


  2. These data serve the purpose of user-friendly, functional and secure delivery of our website to you with functions and content as well as their optimization and statistical analysis.

  3. The legal basis for this is our legitimate interest in data processing according to Art. 6 Paragraph 1 S.1 lit. f) GDPR.

  4. For security reasons, we store this data in server log files for a storage period of days. After this period these are automatically deleted, unless we need to keep them for evidence purposes in the event of attacks on the server infrastructure or other legal violations.


  1. We use so-called cookies when you visit our website. Cookies are small text files that your internet browser stores and stores on your computer. When you visit our website again, these cookies provide information in order to automatically recognize you. The information obtained in this way serves the purpose of technically and economically optimizing our website and to enable you to access our website more easily and securely. When you visit our website, we will inform you about the use of cookies for the aforementioned purposes and how you can object to them or prevent their storage ("opt-out") by means of a reference to our data protection declaration. Our website uses session cookies, persistent cookies and third-party cookies:

    • Session cookies:  We use so-called cookies to recognize multiple use of an offer by the same user (e.g. if you have logged in to determine your login status). When you visit our site again, these cookies provide information in order to automatically recognize you. The information obtained in this way is used to optimize our offers and to give you easier access to our site. When you close the browser or log out, the session cookies are deleted.

    • Persistent cookies:  These are automatically deleted after a specified period, which can differ depending on the cookie. You can delete cookies at any time in the security settings of your browser.

    • Cookies from third-party providers (third-party cookies):  You can configure your browser settings according to your wishes. B. Reject the acceptance of third-party cookies or all cookies. However, we would like to point out at this point that you may then not be able to use all functions of this website. Read more about these cookies in the respective data protection declarations for the third party providers.


  2. The legal basis for this processing is Art. 6 Para. 1 S. lit. b) DS-GVO, if the cookies are set to initiate contracts, e.g. for orders and otherwise we have a legitimate interest in the effective functionality of the website, so that in this case Art. 6 Para. 1 S. 1 lit. f) GDPR is the legal basis.

  3. Objection and “opt-out”:  You can generally prevent cookies from being saved on your hard drive by selecting “do not accept cookies” in your browser settings. However, this can restrict the functionality of our offers. You can opt out of the use of cookies from third-party providers for advertising purposes via this American website ( ) or this European website ( / Preference Management / ) contradict.

Processing of contracts

  1. We process inventory data (e.g. company, title / academic degree, names and addresses as well as contact details of users, email), contract data (e.g. services used, names of contact persons) and payment data (e.g. bank details, payment history) for the purpose of fulfilling our contractual obligations (Knowledge of who is a contractual partner; justification, content and processing of the contract; checking for plausibility of the data) and services (e.g. contacting customer service) in accordance with Art. 6 para. 1 sentence 1 lit b) GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.

  2. This data is generally not passed on to third parties, unless it is necessary to pursue our claims (e.g. transfer to a lawyer for collection) or to fulfill the contract (e.g. transfer of data to payment providers) or there is a legal obligation to do so in accordance with Art. 6 para. 1 sentence 1 lit. c) GDPR.

  3. We can also process the data you provide to inform you about other interesting products from our portfolio or to send you emails with technical information.

  4. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. This is the case for the inventory and contract data when the data is no longer required for the execution of the contract and claims can no longer be asserted from the contract because these are statute-barred (warranty: two years / standard limitation: three years ). Due to commercial and tax law requirements, we are obliged to save your address, payment and order data for a period of ten years. However, if the contract is terminated after three years, we will restrict processing, ie your data will only be used to comply with legal obligations. Information in the user account remains until it is deleted.

Contact via contact form / e-mail / fax / post

  1. When you contact us via the contact form, fax, post or email, your details will be processed for the purpose of processing the contact request.

  2. If you have given your consent, the legal basis for processing the data is Art. 6 Para. 1 S. 1 lit. a) GDPR. The legal basis for the processing of the data transmitted in the course of a contact request or email, letter or fax is Art. 6 Para. 1 S. 1 lit. f) GDPR. The person responsible has a legitimate interest in the processing and storage of the data in order to be able to answer user inquiries, to preserve evidence for reasons of liability and, if necessary, to be able to comply with his statutory retention requirements for business letters. If the contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 S. 1 lit. b) GDPR.

  3. We can save your details and contact requests in our customer relationship management system ("CRM system") or a comparable system.

  4. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those that were sent by e-mail, this is the case when the respective conversation with you has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been finally clarified. We store inquiries from users who have an account or contract with us for up to two years after the end of the contract. In the case of legal archiving obligations, the deletion takes place after their expiry: End of commercial law (6 years) and tax law (10 years) retention obligation.

  5. You have the option at any time to withdraw your consent in accordance with Art. 6 Para. 1 S. 1 lit. a) To revoke the GDPR for the processing of personal data. If you contact us by e-mail, you can object to the storage of personal data at any time.


  1. You can subscribe to our newsletter with your voluntary consent by entering your email address. Only this is a duty. The provision of further data is voluntary and only serves the purpose of personal contact. We use the so-called "double opt-in procedure" for registration. After you have registered with your e-mail, you will receive an e-mail from us with a link to confirm your registration. If you click on this confirmation link, your e-mail will be added to the newsletter distribution list and saved for the purpose of sending e-mails. If you do not click on the confirmation link within hours, your login data will be blocked and automatically deleted after days. 

  2. In addition, we log the IP address you used when you registered, as well as the date and time of the double opt-in (registration and confirmation). The purpose of this storage is the fulfillment of legal requirements with regard to the proof of your registration as well as the prevention of abuse with regard to your e-mail.

  3. As part of your declaration of consent, the contents (e.g. advertised products / services, offers, advertising and topics) of the newsletter are specifically described.

  4. We use the following shipping service provider to send e-mails: 
    Mailchimp (), whose data protection declaration can be found here . We have concluded an order processing agreement with the shipping service provider in accordance with Art. 28 GDPR.


  5. When sending the newsletter, we evaluate your user behavior. The newsletters contain so-called "web beacons" or "tracking pixels", which are called up when the newsletter is opened. For the evaluations, we link the web beacons with your e-mail address and an individual ID. Links received in the newsletter also contain this ID. The data is only collected in pseudonymised form, so the IDs are not linked to your other personal data, and direct personal reference is excluded. With this data we can determine whether and when you have opened the newsletter and which links have been clicked in the newsletter. This serves the purpose of optimizing and statistical analysis of our newsletter.

  6. The legal basis for sending the newsletter, measuring success and saving the email is your consent in accordance with. Art. 6 para. 1 sentence 1 lit. a) DS-GVO in conjunction with Section 7 (2) No. 3 UWG and for the logging of consent Art. 6 (1) sentence 1 lit. f) GDPR, as this serves our legitimate interest in legal evidence.

  7. You can object to tracking at any time by clicking the unsubscribe link at the end of the newsletter. In this case, however, receiving the newsletter would also end. Tracking is also not possible if you deactivate the display of images in your e-mail software. However, this may have restrictions with regard to the functions of the newsletter and the images contained will then not be displayed.

  8. You can revoke your consent to the sending of the newsletter at any time. You can exercise your revocation by clicking the unsubscribe link at the end of the newsletter, sending an email or sending a message to our contact details above. We save your data as long as you have subscribed to the newsletter. After you have unsubscribed, your data will only be saved anonymously for statistical purposes.

YouTube videos

  1. We have embedded YouTube videos from on our website using the embedded function so that they can be called up directly on our website. YouTube belongs to Google Ireland Limited, registration number: 368047, Gordon House, Barrow Street, Dublin 4, Ireland. We have integrated the videos in the so-called "extended data protection mode" without cookies being used to record usage behavior in order to personalize the video playback. Instead, the video recommendations are based on the video currently being played. Videos that are played in an embedded player in the extended data protection mode do not affect which videos are recommended to you on YouTube. When starting a video (click on the video), YouTube receives the information, that you have accessed the corresponding subpage of our website. The data obtained are transferred to the USA and stored there. This is also done without a Google user account. If you are logged into your Google account, Google can assign the above data to your account. If you do not want this, you have to log out of your Google account. Google creates user profiles from such data and uses this data for the purpose of advertising, market research or optimizing its websites.

  2. The legal basis for this is our legitimate interest in data processing according to Art. 6 Paragraph 1 S.1 lit. f) GDPR.

  3. You have the right to object to the creation of user profiles by Google. Please contact Google directly using the data protection declaration below. You can make an opt-out objection with regard to the advertising cookies here in your Google account: .


  4.  You can find more information on the use of Google cookies  in the YouTube Terms of Use at and in the Google Advertising Privacy Policy at and their advertising technologies, storage duration, anonymization, location data, functionality and your rights. General Google Privacy Policy: .

  5. Google is certified according to the EU-US Privacy Shield ( ) and is therefore obliged to comply with European data protection law.

Presence on social media

  1. We maintain profiles or fan pages on social media in order to communicate with the users connected and registered there and to provide information about our products, offers and services. The US providers are certified according to the so-called Privacy Shield and are therefore obliged to comply with European data protection. When you use and call up our profile in the respective network, the respective data protection information and terms of use of the respective network apply.

  2. We process the data you send to us via these networks in order to communicate with you and to answer your messages there.

  3. The legal basis for the processing of personal data is our legitimate interest in communicating with users and our external presentation for the purpose of advertising in accordance with Art. 6 Paragraph 1 S. 1 lit. f) GDPR. Insofar as you have given the person responsible for the social network your consent to the processing of your personal data, the legal basis is Art. 6 Para. 1 S. 1 lit. a) and Art. 7 GDPR.

  4. The data protection notices, information options and options for objection (opt-out) of the respective networks can be found here:

    •  Facebook  (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) Data protection  declaration: https: //www.facebook. com / about / privacy / , Opt-Out:  and , Privacy Shield: participant? id = a2zt0000000GnywAAC & status = Active .

    •  Instagram  (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) - data protection declaration / opt-out: .


Rights of the data subject

  1. Objection or withdrawal of

    consent to the processing of your data Insofar as the processing is based on your consent in accordance with Art. 6 Para. 1 S. 1 lit. a), Art. 7 GDPR, you have the right to withdraw your consent at any time. This does not affect the legality of the processing carried out on the basis of the consent up to the point of withdrawal.

    Insofar as we base the processing of your personal data on the balancing of interests in accordance with Art. 6 Para. 1 S. 1 lit. f) GDPR, you can object to the processing. This is the case, in particular, if the processing is not required to fulfill a contract with you, which we will describe in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either stop or adjust the data processing or point out to you our compelling reasons worthy of protection on the basis of which we will continue processing.

    You can object to the processing of your personal data for advertising and data analysis purposes at any time. You can exercise your right of objection free of charge. You can inform us about your objection to advertising under the following contact details:

    Silvia de Lorenzo
    Nansenstr. 33
    12047, Berlin
    Email address:

  2. Right to information
    You have the right to request confirmation from us as to whether personal data relating to you is being processed. If this is the case, you have the right to information about your personal data stored by us in accordance with Art. 15 GDPR. This includes, in particular, information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the origin of your data, unless it was collected directly from you.


  3. Right to correction
    You have the right to correct incorrect data or to complete correct data in accordance with Art. 16 GDPR. 


  4. Right to deletion
    You have the right to delete your data stored by us in accordance with Art. 17 GDPR, unless this is contrary to statutory or contractual retention periods or other legal obligations or rights to further storage. 


  5. Right to restriction
    You have the right to request that the processing of your personal data be restricted if one of the requirements in Art. 18 Para. 1 lit. a) to d) GDPR is fulfilled:
    • If you dispute the correctness of the personal data concerning you for a period of time that enables the person responsible to check the correctness of the personal data;

    • the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted;

    • the person responsible no longer needs the personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims, or

    • if you have objected to the processing in accordance with Art. 21 (1) GDPR and still do It is not certain whether the legitimate reasons of the person responsible outweigh your reasons.


  6. Right to data portability
    You have the right to data portability according to Art. 20 GDPR, which means that you can receive the personal data we have stored about you in a structured, common and machine-readable format or you can request that it be transmitted to another person responsible. 


  7. Right to complain
    You have the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority in particular in the Member State of your place of residence, your place of work or the place of the alleged violation. 


Data security

In order to protect all personal data transmitted to us and to ensure that we and our external service providers comply with data protection regulations, we have taken suitable technical and organizational security measures. Therefore, among other things, all data between your browser and our server is encrypted via a secure SSL connection.

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